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FEBRUARY 2024

SOCIAL TRENDS & MARKETING INNSIGHT REPORTS

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Insights Debrief

February 2024

FEBRUARY 2024 REPORT OVERVIEW

Explore our February 2024 Social Trends and Marketing Insights Report. This edition covers the profound transformation of classical music as it seizes emerging opportunities and the critical role of brand fame in the digital age. Learn how captivating public attention is essential for brand success and discover strategies for encouraging the public to share brand stories and amplify awareness. Dive in to uncover these insights and much more.

Date: 01/03/2024

Issue: 2

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Symphony Concert A Man Playing The Cello Hand Close Up - INNOCEAN UK FEBRUARY 2024 REPORT
WHAT’S IN THE FEBRUARY REPORT?

Dive into our latest key trends and marketing insights
from February 2024.

TREND HUNTER

Exploring social and cultural trends going viral in Korea and across the world.

Classical Music Becomes Young

Classical Music’s Journey to Mainstream Appeal

In recent years, the classical music genre in Korea has undergone profound transformations. The music genre is actively seeking to capitalize on emerging opportunities.

  • Pioneering Mainstream Appeal to Fuel the Growth of the Korean Classical Music Market
  • Two Pillars of the K-Classics
  • K-Classics Idols: Seong-Jin Cho and Yunchan Lim
  • Popularization Through Diverse Crossovers
  • Experiences Expanding Beyond Concert Venues
  • Genre Expansion Through Memes
Young Female Customer Reading A Book In Bookstore While Buying - INNOCEAN UK FEBRUARY 2024 REPORT
SPACE-EX

Visiting trendy places to look for the reasons for the popularity and insights.

Thematic Libraries

Libraries are changing. They have evolved from places merely for the purpose of reading and borrowing books, into spaces that use books as a source for new experiences to enjoy. Let’s visit some of the libraries emerging as must-go places for Generation Z and Alpha, focusing on themes tailored to their preferences.

  • Pursuing a cool relationship with Subculture Bookstore Graphic
  • A Sophisticated Reading Experience: SOJEONSEOLIM
  • Harmony of History, Space, and Content The Forest: Choso Chaekbang
How to build brand fame - INNCOEAN UK FEBRUARY REPORT 2024
ISSUE DISCOVERY

Analyzing selected marketing topics.

Brand Fame in the Digital Age

Significance of Brand Fame in the Digital Age

Regardless of how creative or innovative a digital campaign may be, its effectiveness hinges on its ability to captivate the attention of the public. So, how can brands encourage the public to willingly share their brand stories and amplify awareness? Let’s delve into the concept of brand fame and explore strategies for crafting viral digital campaigns.

  • What is Brand Fame?
  • Importance of Brand Fame
  • Ways to Achieve Virality
  • Examples of Campaigns that Successfully Fostered Brand Fame
  • Potential Use of Brand Fame in the Digital Age
Las Vegas Nevada Usa January 29 2024 Super Bowl LviiI - INNOCEAN UK FEBRUARY 2024 REPORT
CREATIVE HIGHLIGHT

Introducing attention-grabbing creatives.

Super Bowl LVIII(58) Marketing Trends

The Super Bowl, the annual championship game of the National Football League (NFL), stands as one of the most intense and popular festivals in the United States.
On February 11, the 58th champion emerged in the vibrant city of Las Vegas.
This year’s Super Bowl captured unprecedented attention, boasting the highest viewership numbers since the historic Apollo 11 Moon Landing 55 years ago.
The surge in consumer interest also significantly impacted the Super Bowl advertising landscape, prompting brands to engage in marketing initiatives through diverse ways.

  • Touching and Emotional Ads
  • Superstars Go Into Action
  • Celebrity Impressions
  • Targeting Female Gen Z
  • Screen Wrap Ads
  • Pop-Up Marketing

VIEW THE FULL FEBRUARY 2024 REPORT

Help prepare your business for the changes ahead by viewing the full PDF report* for free HERE

*All reports produced by our Headquarters in South Korea research team are the exclusive intellectual property of INNOCEAN and are protected by copyright and intellectual property laws. Unauthorized downloading, reproduction, distribution, or publication of these reports without prior written authorization from INNOCEAN is strictly prohibited, both internally and externally. We appreciate your cooperation in respecting our intellectual property rights. Thank you for your understanding.

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Uncategorized

JANUARY 2024

SOCIAL TRENDS & MARKETING INNSIGHT REPORTS

January 2024 INNOCEAN UK Report

Insights DeBrief

January 2024

JANUARY 2024 REPORT OVERVIEW

Explore our January 2024 Social Trends and Marketing Insights Report. This edition covers the evolving boundaries of media art, from grand landmarks to restaurant tables. In a year marked by heightened uncertainty and eroding consumer trust, learn how to forge a resilient and attractive brand identity. Discover strategies for crafting distinctive promises, effectively communicating them to customers, and steadfastly delivering on these commitments. Dive in to read more about these insights and more.

Date: 01/02/2024

Issue: 1

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Futuristic Woman Technology_INNOCEAN UK JANNUARY 2024 REPORT
WHAT’S IN THE AUGUST REPORT?

Dive into our latest key trends and marketing insights
from January 2024.

TREND HUNTER

Exploring social and cultural trends going viral in Korea and across the world.

CES 2024

All Together, All On

The scale of CES is reverting to pre-pandemic norms. This year’s CES shined a spotlight on “how technology can contribute to people tackle the world’s most pressing problems.” Let’s delve into the technological solutions presented by companies at CES 2024, and how they delivered these messages to consumers.

  • Key Theme of the Revitalized CES 2024
  • New Catalysts for Future Mobility and AI-Driven Visions of the Future
  • Expansion of the Future Mobility Infrastructure and Ubiquitous Integration of On-Device AIs
  • Revitalized Emphasis on the Metaverse Industry and Innovations in Robotics
  • Engaging Elements to Assist Consumer Comprehension
  • Creating Realistic Experiences Through Technology-Centric Exhibitions
Wide Spectrum of Media Art Space-EX_innocean uk report 2024
SPACE-EX

Visiting trendy places to look for the reasons for the popularity and insights.

Wide Spectrum of Media Art

Are there any boundaries to the evolution of media art? Media art is seamlessly integrating into our daily experiences, from grand landmarks to restaurant tables.
Let’s delve into the diverse applications of media art.

  • Expansion of Spatial Imaginations Led by Media Art
  • Be Unusual, a Show Staged on Restaurant Tables
  • Inspire Entertainment Resort’s Aurora, a Mesmerizing Sky
  • Transforming Media into Architecture or Architecture into Media: MSG Sphere
Brand Promise, trust, and loyalty_INNOCEAN UK JANUARY 2024 REPORT
ISSUE DISCOVERY

Analyzing selected marketing topics.

Building Trust Through Promise

2023 was a year marked by heightened uncertainty. Amidst this growing uncertainty, consumer trust in brands is eroding. To forge a resilient and attractive brand identity, brands must build trust. This involves crafting distinctive promises, effectively communicating them to customers, and steadfastly delivering on these commitments.

  • A ‘Promise to the Customer’ Facilitates a Brand’s Trust-Building
  • Brands That are Making Attractive Promises to Customers
  • Attributes of a Promise to the Customer and Alignment with 4Ps
  • Ways to Design a ‘Promise to the Customer’ and Key Considerations
Dome shaped digital out of home advertising_INNOCEAN UK REPORT 2024
CREATIVE HIGHLIGHT

Introducing attention-grabbing creatives.

Advertising on the Sphere

The advances in media art technology are ushering in a new golden age of out-of-home advertising.
The MSG Sphere, boasting the world’s largest advertisement display with the highest resolution, represents the pinnacle of the evolution of digital out-of-home advertising.
Let’s explore creative campaigns delivered by an unprecedented dome-shaped screen without a single edge.

  • Immediately following its launch, advertisements promoting key sports seasons were displayed on the Sphere
  • The Sphere is rising as the most optimal media for game advertisements by providing a hyper-realistic sense of immersion
  • The Sphere even transformed into a giant snowball during the Christmas Season
  • The teaser for the Galaxy Unpacked event aligned product features with the unique characteristics of the Sphere and its background, delivering a compelling message

VIEW THE FULL JANUARY 2024 REPORT

Help prepare your business for the changes ahead by viewing the full PDF report* for free HERE

*All reports produced by our Headquarters in South Korea research team are the exclusive intellectual property of INNOCEAN and are protected by copyright and intellectual property laws. Unauthorized downloading, reproduction, distribution, or publication of these reports without prior written authorization from INNOCEAN is strictly prohibited, both internally and externally. We appreciate your cooperation in respecting our intellectual property rights. Thank you for your understanding.