SOCIAL TRENDS & MARKETING INNSIGHT REPORTS
APRIL 2024 REPORT OVERVIEW
Explore our social trends and marketing insights report for April 2024, which features topics from social and cultural trends going viral in Korea and across the world, to how Buddhism is repositioning itself as an engaging and trendy religion to North America, witnessing a total solar eclipse as the Moon passed between Earth and Sun, and how this generated a financial boost of up to $6 billion.
Date: 01/05/2024
Issue: 4
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WHAT’S IN THE APRIL REPORT?
TREND HUNTER
Exploring social and cultural trends going viral in Korea and across the world.
For Those Who Enjoy Solitude But Don’t Want to Feel Lonely
Individuals Seeking Loose Relationships: The Connected Loners
While modern individuals seek personal time, no one wants to live in complete loneliness and isolation. To address today’s prevalent feelings of loneliness and isolation, there is a growing trend towards seeking “a sense of connectedness” through various forms of loose connection.
- The Era of Loneliness, and the Social Costs it Entails
- Growing Single-Person Household Population
- Loose Solidarity: Relationships with Limited Belonging and Easy Exit
- Package Tours with Influencers Sharing Similar Tastes
SPACE-EX
Visiting trendy places to look for the reasons for the popularity and insights.
The Buddhism Expo,
Reaching the Nirvana of Hipness
Buddhism is repositioning itself as an engaging and trendy religion, breaking down barriers of traditional reverence. Against this backdrop, let’s explore the ‘2024 Seoul International Buddhism Expo,’ emerging as a must-visit destination.
- Seoul International Buddhist Expo:
Even Catholics Left Work Early to Visit - Bustling Humanity in a Secular World Permitted by Buddha
- When Religion Becomes Culture and Buddhism Becomes Fun
ISSUE DISCOVERY
Analyzing selected marketing topics.
Intergenerational Marketing
Shifting Focus to Intergenerational Strategies Over Generational Approaches
In the world of marketing, where precision targeting is essential, the conventional approach of categorizing consumers into distinct generations has been prevalent. However, since individuals within similar age groups often exhibit significant variations in experiences, assuming homogeneity within a generation has its limitations. With this trend expected to continue, now is a great time to consider adopting intergenerational marketing strategies
- Intergenerational Marketing
Shifting Focus to Intergenerational Strategies Over Generational Approaches - History of Generational Categorization
- Why Generational Divisions Require Caution
- Generations Coexist
- Brands’ Approach to Generational Integration
CREATIVE HIGHLIGHT
Introducing attention-grabbing creatives.
Total Solar Eclipse 2024
On April 8, North America witnessed a total solar eclipse as the Moon passed between Earth and the Sun, temporarily obscuring our view of the Sun. This event captured significant attention, with CBS analyzing that the solar eclipse could generate a financial boost of up to $6 billion (approximately KRW 8,118 billion). Let’s explore how different brands seized this once-in-a-lifetime celestial event as a marketing opportunity.
- Brands named after celestial bodies capitalized on the solar eclipse as a marketing opportunity
- Brand campaigns that enhanced the experience of observing the eclipse, drawing from each brand’s specialized area of business, were particularly noteworthy
- Efforts to tap into past solar eclipse-related incidents brought joy to consumers
- Attempts to expand brand assets through a series of connecting links caught our attention
VIEW THE FULL APRIL 2024 REPORT
Help prepare your business for the changes ahead by viewing the full PDF report* for free HERE
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