SOCIAL TRENDS & MARKETING
INNSIGHT REPORTS
Keeping up with latest trends that shape our industry and world, our dedicated in-house research team at our Headquarters in Seoul, South Korea, brings you monthly reports focused on social trends and marketing insight, to keep you ahead.
NEW
INSIGHT REPORT :
JUNE 2024
Date:
05/07/2024
Explore our social trends and marketing insights report for June 2024, which features topics from social and cultural trends going viral in Korea and across the world, the recent hype around the “Reverse Shrinkflation” trend and why gigantic-sized products are dominating the retail and food industries, and the number of people seeking deeply immersive and rare experiences beyond simple pleasures is increasing.
INSIGHT REPORT :
MAY 2024
Date:
05/06/2024
Explore our social trends and marketing insights report for May 2024, which features topics from social and cultural trends going viral in Korea and across the world, with the growing tendency to secure personal space while living with others, and the golden age of performance marketing, and how brands can integrate performance marketing with brand marketing and enhance their strategies.
INSIGHT REPORT :
APRIL 2024
Date:
01/05/2024
Explore our social trends and marketing insights report for April 2024, which features topics from social and cultural trends going viral in Korea and across the world, to how Buddhism is repositioning itself as an engaging and trendy religion to North America, witnessing a total solar eclipse as the Moon passed between Earth and Sun, and how this generated a financial boost of up to $6 billion.
INSIGHT REPORT :
MARCH 2024
Date:
01/04/2024
Explore our March 2024 Social Trends and Marketing Insights Report. This edition delves into AI-generated covers that seamlessly blur the lines between reality and fantasy, and examines the cost-effectiveness of Moment Marketing strategies. Discover how these strategies can elevate brand awareness and position your brand as trendy and relevant. Dive in for these insights and more.
INSIGHT REPORT :
FEBRUARY 2024
Date:
01/03/2024
Explore our February 2024 Social Trends and Marketing Insights Report. This edition covers the profound transformation of classical music as it seizes emerging opportunities and the critical role of brand fame in the digital age. Learn how captivating public attention is essential for brand success and discover strategies for encouraging the public to share brand stories and amplify awareness. Dive in to uncover these insights and much more.
INSIGHT REPORT :
JANUARY 2024
Date:
01/02/2024
Explore our January 2024 Social Trends and Marketing Insights Report. This edition covers the evolving boundaries of media art, from grand landmarks to restaurant tables. In a year marked by heightened uncertainty and eroding consumer trust, learn how to forge a resilient and attractive brand identity. Discover strategies for crafting distinctive promises, effectively communicating them to customers, and steadfastly delivering on these commitments. Dive in to read more about these insights and more.