SOCIAL TRENDS & MARKETING INNSIGHT REPORTS
FEBRUARY 2024 REPORT OVERVIEW
Explore our February 2024 Social Trends and Marketing Insights Report. This edition covers the profound transformation of classical music as it seizes emerging opportunities and the critical role of brand fame in the digital age. Learn how captivating public attention is essential for brand success and discover strategies for encouraging the public to share brand stories and amplify awareness. Dive in to uncover these insights and much more.
Date: 01/03/2024
Issue: 2
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WHAT’S IN THE FEBRUARY REPORT?
Dive into our latest key trends and marketing insights
from February 2024.
TREND HUNTER
Exploring social and cultural trends going viral in Korea and across the world.
Classical Music Becomes Young
Classical Music’s Journey to Mainstream Appeal
In recent years, the classical music genre in Korea has undergone profound transformations. The music genre is actively seeking to capitalize on emerging opportunities.
- Pioneering Mainstream Appeal to Fuel the Growth of the Korean Classical Music Market
- Two Pillars of the K-Classics
- K-Classics Idols: Seong-Jin Cho and Yunchan Lim
- Popularization Through Diverse Crossovers
- Experiences Expanding Beyond Concert Venues
- Genre Expansion Through Memes
SPACE-EX
Visiting trendy places to look for the reasons for the popularity and insights.
Thematic Libraries
Libraries are changing. They have evolved from places merely for the purpose of reading and borrowing books, into spaces that use books as a source for new experiences to enjoy. Let’s visit some of the libraries emerging as must-go places for Generation Z and Alpha, focusing on themes tailored to their preferences.
- Pursuing a cool relationship with Subculture Bookstore Graphic
- A Sophisticated Reading Experience: SOJEONSEOLIM
- Harmony of History, Space, and Content The Forest: Choso Chaekbang
ISSUE DISCOVERY
Analyzing selected marketing topics.
Brand Fame in the Digital Age
Significance of Brand Fame in the Digital Age
Regardless of how creative or innovative a digital campaign may be, its effectiveness hinges on its ability to captivate the attention of the public. So, how can brands encourage the public to willingly share their brand stories and amplify awareness? Let’s delve into the concept of brand fame and explore strategies for crafting viral digital campaigns.
- What is Brand Fame?
- Importance of Brand Fame
- Ways to Achieve Virality
- Examples of Campaigns that Successfully Fostered Brand Fame
- Potential Use of Brand Fame in the Digital Age
CREATIVE HIGHLIGHT
Introducing attention-grabbing creatives.
Super Bowl LVIII(58) Marketing Trends
The Super Bowl, the annual championship game of the National Football League (NFL), stands as one of the most intense and popular festivals in the United States.
On February 11, the 58th champion emerged in the vibrant city of Las Vegas.
This year’s Super Bowl captured unprecedented attention, boasting the highest viewership numbers since the historic Apollo 11 Moon Landing 55 years ago.
The surge in consumer interest also significantly impacted the Super Bowl advertising landscape, prompting brands to engage in marketing initiatives through diverse ways.
- Touching and Emotional Ads
- Superstars Go Into Action
- Celebrity Impressions
- Targeting Female Gen Z
- Screen Wrap Ads
- Pop-Up Marketing
VIEW THE FULL FEBRUARY 2024 REPORT
Help prepare your business for the changes ahead by viewing the full PDF report* for free HERE
*All reports produced by our Headquarters in South Korea research team are the exclusive intellectual property of INNOCEAN and are protected by copyright and intellectual property laws. Unauthorized downloading, reproduction, distribution, or publication of these reports without prior written authorization from INNOCEAN is strictly prohibited, both internally and externally. We appreciate your cooperation in respecting our intellectual property rights. Thank you for your understanding.
