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MAY 2024

SOCIAL TRENDS & MARKETING INNSIGHT REPORTS

INNOCEAN UK MAY 2024 Report

Insights Debrief

MAY 2024

MAY 2024 REPORT OVERVIEW

Explore our social trends and marketing insights report for May 2024, which features topics from social and cultural trends going viral in Korea and across the world, with the growing tendency to secure personal space while living with others, and the golden age of performance marketing, and how brands can integrate performance marketing with brand marketing and enhance their strategies.

Date: 01/06/2024

Issue: 5

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innocean uk - co-living space
WHAT’S IN THE APRIL REPORT?
TREND HUNTER

Exploring social and cultural trends going viral in Korea and across the world.

Individual Co-Living Rooms

Consumption Trend of Independent Spaces

With the growing tendency to secure personal space while living with others, space designs that reflect individual preferences and lifestyles are garnering significant attention. Let’s explore the evolution of housing types and interior design that cater to the trend of spaces becoming a medium for self-expression.

  • Reasons Behind the Rise of the Independent Space Trend
  • “Spacedentity” – Space Encapsulating Identity
  • Interior Design that Blurs the Lines of Zoning
  • Furniture Becoming Increasingly Customized
  • Living Spaces of the Future: Evolving to Enable Versatile Arrangements
innocean uk - university gen z festival
SPACE-EX

Visiting trendy places to look for the reasons for the popularity and insights.

University Festivals of Today’s Youth

University festivals, which reflect students’ concerns and interests, are key to understanding Generation Z. By exploring recent university festivals, let’s delve into the identities shared by today’s young people.

  • Dedicated to a Clear Concept! Branding University Festivals
  • Our Unique Ways of Communication Meme and the Otaku Culture
  • Today’s Youth: Uncompromising Even at Festivals
innocean uk - branding and performance marketing
ISSUE DISCOVERY

Analyzing selected marketing topics.

Overcoming the Limits of Performance Marketing

The boom in e-commerce has ushered in the golden age of performance marketing, enabling brands to easily track and measure customer reactions to their marketing activities. However, the growing dependence on performance marketing, with its focus on short-term results, raises concerns about the neglect of brand strategies that require long-term management. As the world becomes inundated with online ads and competition intensifies, capturing customer attention has become increasingly challenging. Additionally, stricter regulations on the use of cookies have made sophisticated customer targeting more difficult, reducing the effectiveness of performance marketing. Let’s explore various solutions to overcome the limitations of performance marketing.

  • Data-Driven Pitfalls of Exclusively Relying on Performance Marketing
  • How Can Brands Integrate Performance Marketing with Brand Marketing and Enhance Their Strategies?
  • Begin with Brand Marketing
  • Measure and Monitor Short and Long-Term Effects of Marketing Activities
  • Distinguish Performance Marketing through Creatives
innocean uk - cgi
CREATIVE HIGHLIGHT

Introducing attention-grabbing creatives.

FOOH

Fake that looks authentic, authentic that looks fake.

A reality that seems nonsensical yet somehow possible is unfolding before our eyes.
This is the common reaction of those who have seen fake out-of-home (FOOH) advertising, a newly emerging trend in out-of-home (OOH) advertising.
Let’s take a deep dive into FOOH, which blurs the line between authenticity and fabrication.

  • Reality or Fantasy?
  • The collaboration of advances in computer graphics technology and humanity’s ingenious ideas led to the birth of FOOH advertising
  • JACQUEMUS, L’OREAL, Barbie, Metropolitan Films, Nongshim, KB Kookmin Bank

VIEW THE FULL MAY 2024 REPORT

Help prepare your business for the changes ahead by viewing the full PDF report* for free HERE

*All reports produced by our Headquarters in South Korea research team are the exclusive intellectual property of INNOCEAN and are protected by copyright and intellectual property laws. Unauthorized downloading, reproduction, distribution, or publication of these reports without prior written authorization from INNOCEAN is strictly prohibited, both internally and externally. We appreciate your cooperation in respecting our intellectual property rights. Thank you for your understanding.

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APRIL 2024

SOCIAL TRENDS & MARKETING INNSIGHT REPORTS

Beautiful Cherry Blossom Sakura In Spring Time Over Blue Sky - INNOCEAN UK 2024 SOCIAL REPORT

Insights Debrief

April 2024

APRIL 2024 REPORT OVERVIEW

Explore our social trends and marketing insights report for April 2024, which features topics from social and cultural trends going viral in Korea and across the world, to how Buddhism is repositioning itself as an engaging and trendy religion to North America, witnessing a total solar eclipse as the Moon passed between Earth and Sun, and how this generated a financial boost of up to $6 billion.

Date: 01/05/2024

Issue: 4

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Era of Solitude and Social Connections - INNOCEAN UK REPORT 2024 APRIL
WHAT’S IN THE APRIL REPORT?
TREND HUNTER

Exploring social and cultural trends going viral in Korea and across the world.

For Those Who Enjoy Solitude But Don’t Want to Feel Lonely

Individuals Seeking Loose Relationships: The Connected Loners

While modern individuals seek personal time, no one wants to live in complete loneliness and isolation. To address today’s prevalent feelings of loneliness and isolation, there is a growing trend towards seeking “a sense of connectedness” through various forms of loose connection.

  • The Era of Loneliness, and the Social Costs it Entails
  • Growing Single-Person Household Population
  • Loose Solidarity: Relationships with Limited Belonging and Easy Exit
  • Package Tours with Influencers Sharing Similar Tastes
Man With Yoga Pose In Buddhist Temple - Buddha Expo 2024 Seoul - INNOCEAN UK APRIL REPORT 2024
SPACE-EX

Visiting trendy places to look for the reasons for the popularity and insights.

The Buddhism Expo,
Reaching the Nirvana of Hipness

Buddhism is repositioning itself as an engaging and trendy religion, breaking down barriers of traditional reverence. Against this backdrop, let’s explore the ‘2024 Seoul International Buddhism Expo,’ emerging as a must-visit destination.

  • Seoul International Buddhist Expo:
    Even Catholics Left Work Early to Visit
  • Bustling Humanity in a Secular World Permitted by Buddha
  • When Religion Becomes Culture and Buddhism Becomes Fun
Male Mature Caucasian Ceo Businessman Leader With Diverse Coworkers Team,
ISSUE DISCOVERY

Analyzing selected marketing topics.

Intergenerational Marketing

Shifting Focus to Intergenerational Strategies Over Generational Approaches

In the world of marketing, where precision targeting is essential, the conventional approach of categorizing consumers into distinct generations has been prevalent. However, since individuals within similar age groups often exhibit significant variations in experiences, assuming homogeneity within a generation has its limitations. With this trend expected to continue, now is a great time to consider adopting intergenerational marketing strategies

  • Intergenerational Marketing
    Shifting Focus to Intergenerational Strategies Over Generational Approaches
  • History of Generational Categorization
  • Why Generational Divisions Require Caution
  • Generations Coexist
  • Brands’ Approach to Generational Integration
Woman Is Looking On solar Eclipse Through Three Sunglasses Sun - INNOCEAN UK 2024 APRIL REPORT
CREATIVE HIGHLIGHT

Introducing attention-grabbing creatives.

Total Solar Eclipse 2024

On April 8, North America witnessed a total solar eclipse as the Moon passed between Earth and the Sun, temporarily obscuring our view of the Sun. This event captured significant attention, with CBS analyzing that the solar eclipse could generate a financial boost of up to $6 billion (approximately KRW 8,118 billion). Let’s explore how different brands seized this once-in-a-lifetime celestial event as a marketing opportunity.

  • Brands named after celestial bodies capitalized on the solar eclipse as a marketing opportunity
  • Brand campaigns that enhanced the experience of observing the eclipse, drawing from each brand’s specialized area of business, were particularly noteworthy
  • Efforts to tap into past solar eclipse-related incidents brought joy to consumers
  • Attempts to expand brand assets through a series of connecting links caught our attention

VIEW THE FULL APRIL 2024 REPORT

Help prepare your business for the changes ahead by viewing the full PDF report* for free HERE

*All reports produced by our Headquarters in South Korea research team are the exclusive intellectual property of INNOCEAN and are protected by copyright and intellectual property laws. Unauthorized downloading, reproduction, distribution, or publication of these reports without prior written authorization from INNOCEAN is strictly prohibited, both internally and externally. We appreciate your cooperation in respecting our intellectual property rights. Thank you for your understanding.

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MARCH 2024

SOCIAL TRENDS & MARKETING INNSIGHT REPORTS

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Insights Debrief

May 2024

MARCH 2024 REPORT OVERVIEW

Explore our March 2024 Social Trends and Marketing Insights Report. This edition delves into AI-generated covers that seamlessly blur the lines between reality and fantasy, and examines the cost-effectiveness of Moment Marketing strategies. Discover how these strategies can elevate brand awareness and position your brand as trendy and relevant. Dive in for these insights and more.

Date: 01/04/2024

Issue: 3

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Portrait Of Pretty Young Girl Princess With Bubble Gum Holding - AI Album Cover, INNOCEAN UK Report
WHAT’S IN THE MARCH REPORT?

Dive into our latest key trends and marketing insights
from March 2024.

TREND HUNTER

Exploring social and cultural trends going viral in Korea and across the world.

AI COVER

The New Play Culture

AI-generated covers, seamlessly blurring the lines between reality and fantasy, have permeated fan culture. Going beyond merely engaging with content from one’s favourite artists, AI covers have evolved into a playful culture enjoyed by everyone, with the variety of voices and content being used continually expanding.

  • The AI Cover Phenomenon Driven by “Bam Yang Gang”
  • Reasons Behind the Popularity of AI Covers
  • AI Cover as a New Play Culture
  • Advances in AI Cover-Related Technology
Woman Visiting Art Gallery Lifestyle Concept. Exhibition for British Art Design Group “Hipgnosis” Presented by Korea’s Hippest Groundseesaw - INNOCEAN UK REPORT
SPACE-EX

Visiting trendy places to look for the reasons for the popularity and insights.

The Exhibition for British Art Design Group “Hipgnosis” Presented by Korea’s Hippest Groundseesaw

In the world of exhibitions, Groundseesaw has become a household name. As some jokingly remark, you are not a millennial or Gen Z if you haven’t heard of their exhibitions. Groundseesaw’s offerings are renowned for their hip appeal among younger generations. Let’s explore the latest trends the platform is spotlighting through its current exhibition titled “Hipgnosis: The Long Playing Story” and sit down with the exhibition director to gain insights into Groundseesaw’s projects, perspectives, and future directions.

  • A Place Where Everyone’s Inspiration Becomes Real
  • Endless Imagination Within a 12-inch Square
  • Stories That Are as Intriguing as Their Artworks
  • A Fusion of Artistic Content of Mixed Genre Catering to Knowledge Enthusiasts and Korea’s Hippest Entity
Moment Marketing_INNOCEAN UK
ISSUE DISCOVERY

Analyzing selected marketing topics.

MOMENT MARKETING

Case Analysis & Boosting Timeliness Using AI Tools

Brands often seize the hottest trends or events to initiate moment marketing campaigns. This strategy not only proves cost-effective but also provides an ideal opportunity to elevate brand awareness and position the brand as trendy. Through case studies, let’s delve into the applications of moment marketing and explore methods to enhance timely relevance using AI-powered tools.

  • What is Moment Marketing?
  • Moment Marketing Case Study
  • Enhancing Timely Relevance Using AI Tools
Award Ceremony Theme_Spikes Asia 2024_INNOCEAN UK REPORT
CREATIVE HIGHLIGHT

Introducing attention-grabbing creatives.

SPIKES ASIA 2024

The 37th edition of the largest regional creativity festival in the Asia Pacific region, ‘Spikes Asia,’ took place in Singapore in March. This year, the event welcomed a new gaming category, while creative entries that struck a chord across the diverse cultures of the APAC region garnered considerable attention and recognition through awards

  • Creatives that demonstrated the fusion of ideas with data in simple yet impactful ways garnered significant attention
  • Creative campaigns that invited everyone to easily participate and enjoy through games and social media platforms emerged as winners
  • Campaigns that directly alerted consumers about the importance of sustainability in the ecosystem received positive responses
  • Creative campaigns that created new experiences around sound brought joy to consumers

VIEW THE FULL MARCH 2024 REPORT

Help prepare your business for the changes ahead by viewing the full PDF report* for free HERE

*All reports produced by our Headquarters in South Korea research team are the exclusive intellectual property of INNOCEAN and are protected by copyright and intellectual property laws. Unauthorized downloading, reproduction, distribution, or publication of these reports without prior written authorization from INNOCEAN is strictly prohibited, both internally and externally. We appreciate your cooperation in respecting our intellectual property rights. Thank you for your understanding.

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FEBRUARY 2024

SOCIAL TRENDS & MARKETING INNSIGHT REPORTS

null

Insights Debrief

February 2024

FEBRUARY 2024 REPORT OVERVIEW

Explore our February 2024 Social Trends and Marketing Insights Report. This edition covers the profound transformation of classical music as it seizes emerging opportunities and the critical role of brand fame in the digital age. Learn how captivating public attention is essential for brand success and discover strategies for encouraging the public to share brand stories and amplify awareness. Dive in to uncover these insights and much more.

Date: 01/03/2024

Issue: 2

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Symphony Concert A Man Playing The Cello Hand Close Up - INNOCEAN UK FEBRUARY 2024 REPORT
WHAT’S IN THE FEBRUARY REPORT?

Dive into our latest key trends and marketing insights
from February 2024.

TREND HUNTER

Exploring social and cultural trends going viral in Korea and across the world.

Classical Music Becomes Young

Classical Music’s Journey to Mainstream Appeal

In recent years, the classical music genre in Korea has undergone profound transformations. The music genre is actively seeking to capitalize on emerging opportunities.

  • Pioneering Mainstream Appeal to Fuel the Growth of the Korean Classical Music Market
  • Two Pillars of the K-Classics
  • K-Classics Idols: Seong-Jin Cho and Yunchan Lim
  • Popularization Through Diverse Crossovers
  • Experiences Expanding Beyond Concert Venues
  • Genre Expansion Through Memes
Young Female Customer Reading A Book In Bookstore While Buying - INNOCEAN UK FEBRUARY 2024 REPORT
SPACE-EX

Visiting trendy places to look for the reasons for the popularity and insights.

Thematic Libraries

Libraries are changing. They have evolved from places merely for the purpose of reading and borrowing books, into spaces that use books as a source for new experiences to enjoy. Let’s visit some of the libraries emerging as must-go places for Generation Z and Alpha, focusing on themes tailored to their preferences.

  • Pursuing a cool relationship with Subculture Bookstore Graphic
  • A Sophisticated Reading Experience: SOJEONSEOLIM
  • Harmony of History, Space, and Content The Forest: Choso Chaekbang
How to build brand fame - INNCOEAN UK FEBRUARY REPORT 2024
ISSUE DISCOVERY

Analyzing selected marketing topics.

Brand Fame in the Digital Age

Significance of Brand Fame in the Digital Age

Regardless of how creative or innovative a digital campaign may be, its effectiveness hinges on its ability to captivate the attention of the public. So, how can brands encourage the public to willingly share their brand stories and amplify awareness? Let’s delve into the concept of brand fame and explore strategies for crafting viral digital campaigns.

  • What is Brand Fame?
  • Importance of Brand Fame
  • Ways to Achieve Virality
  • Examples of Campaigns that Successfully Fostered Brand Fame
  • Potential Use of Brand Fame in the Digital Age
Las Vegas Nevada Usa January 29 2024 Super Bowl LviiI - INNOCEAN UK FEBRUARY 2024 REPORT
CREATIVE HIGHLIGHT

Introducing attention-grabbing creatives.

Super Bowl LVIII(58) Marketing Trends

The Super Bowl, the annual championship game of the National Football League (NFL), stands as one of the most intense and popular festivals in the United States.
On February 11, the 58th champion emerged in the vibrant city of Las Vegas.
This year’s Super Bowl captured unprecedented attention, boasting the highest viewership numbers since the historic Apollo 11 Moon Landing 55 years ago.
The surge in consumer interest also significantly impacted the Super Bowl advertising landscape, prompting brands to engage in marketing initiatives through diverse ways.

  • Touching and Emotional Ads
  • Superstars Go Into Action
  • Celebrity Impressions
  • Targeting Female Gen Z
  • Screen Wrap Ads
  • Pop-Up Marketing

VIEW THE FULL FEBRUARY 2024 REPORT

Help prepare your business for the changes ahead by viewing the full PDF report* for free HERE

*All reports produced by our Headquarters in South Korea research team are the exclusive intellectual property of INNOCEAN and are protected by copyright and intellectual property laws. Unauthorized downloading, reproduction, distribution, or publication of these reports without prior written authorization from INNOCEAN is strictly prohibited, both internally and externally. We appreciate your cooperation in respecting our intellectual property rights. Thank you for your understanding.

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JANUARY 2024

SOCIAL TRENDS & MARKETING INNSIGHT REPORTS

January 2024 INNOCEAN UK Report

Insights DeBrief

January 2024

JANUARY 2024 REPORT OVERVIEW

Explore our January 2024 Social Trends and Marketing Insights Report. This edition covers the evolving boundaries of media art, from grand landmarks to restaurant tables. In a year marked by heightened uncertainty and eroding consumer trust, learn how to forge a resilient and attractive brand identity. Discover strategies for crafting distinctive promises, effectively communicating them to customers, and steadfastly delivering on these commitments. Dive in to read more about these insights and more.

Date: 01/02/2024

Issue: 1

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Futuristic Woman Technology_INNOCEAN UK JANNUARY 2024 REPORT
WHAT’S IN THE AUGUST REPORT?

Dive into our latest key trends and marketing insights
from January 2024.

TREND HUNTER

Exploring social and cultural trends going viral in Korea and across the world.

CES 2024

All Together, All On

The scale of CES is reverting to pre-pandemic norms. This year’s CES shined a spotlight on “how technology can contribute to people tackle the world’s most pressing problems.” Let’s delve into the technological solutions presented by companies at CES 2024, and how they delivered these messages to consumers.

  • Key Theme of the Revitalized CES 2024
  • New Catalysts for Future Mobility and AI-Driven Visions of the Future
  • Expansion of the Future Mobility Infrastructure and Ubiquitous Integration of On-Device AIs
  • Revitalized Emphasis on the Metaverse Industry and Innovations in Robotics
  • Engaging Elements to Assist Consumer Comprehension
  • Creating Realistic Experiences Through Technology-Centric Exhibitions
Wide Spectrum of Media Art Space-EX_innocean uk report 2024
SPACE-EX

Visiting trendy places to look for the reasons for the popularity and insights.

Wide Spectrum of Media Art

Are there any boundaries to the evolution of media art? Media art is seamlessly integrating into our daily experiences, from grand landmarks to restaurant tables.
Let’s delve into the diverse applications of media art.

  • Expansion of Spatial Imaginations Led by Media Art
  • Be Unusual, a Show Staged on Restaurant Tables
  • Inspire Entertainment Resort’s Aurora, a Mesmerizing Sky
  • Transforming Media into Architecture or Architecture into Media: MSG Sphere
Brand Promise, trust, and loyalty_INNOCEAN UK JANUARY 2024 REPORT
ISSUE DISCOVERY

Analyzing selected marketing topics.

Building Trust Through Promise

2023 was a year marked by heightened uncertainty. Amidst this growing uncertainty, consumer trust in brands is eroding. To forge a resilient and attractive brand identity, brands must build trust. This involves crafting distinctive promises, effectively communicating them to customers, and steadfastly delivering on these commitments.

  • A ‘Promise to the Customer’ Facilitates a Brand’s Trust-Building
  • Brands That are Making Attractive Promises to Customers
  • Attributes of a Promise to the Customer and Alignment with 4Ps
  • Ways to Design a ‘Promise to the Customer’ and Key Considerations
Dome shaped digital out of home advertising_INNOCEAN UK REPORT 2024
CREATIVE HIGHLIGHT

Introducing attention-grabbing creatives.

Advertising on the Sphere

The advances in media art technology are ushering in a new golden age of out-of-home advertising.
The MSG Sphere, boasting the world’s largest advertisement display with the highest resolution, represents the pinnacle of the evolution of digital out-of-home advertising.
Let’s explore creative campaigns delivered by an unprecedented dome-shaped screen without a single edge.

  • Immediately following its launch, advertisements promoting key sports seasons were displayed on the Sphere
  • The Sphere is rising as the most optimal media for game advertisements by providing a hyper-realistic sense of immersion
  • The Sphere even transformed into a giant snowball during the Christmas Season
  • The teaser for the Galaxy Unpacked event aligned product features with the unique characteristics of the Sphere and its background, delivering a compelling message

VIEW THE FULL JANUARY 2024 REPORT

Help prepare your business for the changes ahead by viewing the full PDF report* for free HERE

*All reports produced by our Headquarters in South Korea research team are the exclusive intellectual property of INNOCEAN and are protected by copyright and intellectual property laws. Unauthorized downloading, reproduction, distribution, or publication of these reports without prior written authorization from INNOCEAN is strictly prohibited, both internally and externally. We appreciate your cooperation in respecting our intellectual property rights. Thank you for your understanding.