SOCIAL TRENDS & MARKETING INNSIGHT REPORTS
JANUARY 2024 REPORT OVERVIEW
Explore our January 2024 Social Trends and Marketing Insights Report. This edition covers the evolving boundaries of media art, from grand landmarks to restaurant tables. In a year marked by heightened uncertainty and eroding consumer trust, learn how to forge a resilient and attractive brand identity. Discover strategies for crafting distinctive promises, effectively communicating them to customers, and steadfastly delivering on these commitments. Dive in to read more about these insights and more.
Date: 01/02/2024
Issue: 1
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WHAT’S IN THE AUGUST REPORT?
Dive into our latest key trends and marketing insights
from January 2024.
TREND HUNTER
Exploring social and cultural trends going viral in Korea and across the world.
CES 2024
All Together, All On
The scale of CES is reverting to pre-pandemic norms. This year’s CES shined a spotlight on “how technology can contribute to people tackle the world’s most pressing problems.” Let’s delve into the technological solutions presented by companies at CES 2024, and how they delivered these messages to consumers.
- Key Theme of the Revitalized CES 2024
- New Catalysts for Future Mobility and AI-Driven Visions of the Future
- Expansion of the Future Mobility Infrastructure and Ubiquitous Integration of On-Device AIs
- Revitalized Emphasis on the Metaverse Industry and Innovations in Robotics
- Engaging Elements to Assist Consumer Comprehension
- Creating Realistic Experiences Through Technology-Centric Exhibitions
SPACE-EX
Visiting trendy places to look for the reasons for the popularity and insights.
Wide Spectrum of Media Art
Are there any boundaries to the evolution of media art? Media art is seamlessly integrating into our daily experiences, from grand landmarks to restaurant tables.
Let’s delve into the diverse applications of media art.
- Expansion of Spatial Imaginations Led by Media Art
- Be Unusual, a Show Staged on Restaurant Tables
- Inspire Entertainment Resort’s Aurora, a Mesmerizing Sky
- Transforming Media into Architecture or Architecture into Media: MSG Sphere
ISSUE DISCOVERY
Analyzing selected marketing topics.
Building Trust Through Promise
2023 was a year marked by heightened uncertainty. Amidst this growing uncertainty, consumer trust in brands is eroding. To forge a resilient and attractive brand identity, brands must build trust. This involves crafting distinctive promises, effectively communicating them to customers, and steadfastly delivering on these commitments.
- A ‘Promise to the Customer’ Facilitates a Brand’s Trust-Building
- Brands That are Making Attractive Promises to Customers
- Attributes of a Promise to the Customer and Alignment with 4Ps
- Ways to Design a ‘Promise to the Customer’ and Key Considerations
CREATIVE HIGHLIGHT
Introducing attention-grabbing creatives.
Advertising on the Sphere
The advances in media art technology are ushering in a new golden age of out-of-home advertising.
The MSG Sphere, boasting the world’s largest advertisement display with the highest resolution, represents the pinnacle of the evolution of digital out-of-home advertising.
Let’s explore creative campaigns delivered by an unprecedented dome-shaped screen without a single edge.
- Immediately following its launch, advertisements promoting key sports seasons were displayed on the Sphere
- The Sphere is rising as the most optimal media for game advertisements by providing a hyper-realistic sense of immersion
- The Sphere even transformed into a giant snowball during the Christmas Season
- The teaser for the Galaxy Unpacked event aligned product features with the unique characteristics of the Sphere and its background, delivering a compelling message
VIEW THE FULL JANUARY 2024 REPORT
Help prepare your business for the changes ahead by viewing the full PDF report* for free HERE
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