Category: Uncategorized

SPACE-EX

Visiting trendy places to look for the reasons for the popularity and insights.

The Exhibition for British Art Design Group “Hipgnosis” Presented by Korea’s Hippest Groundseesaw

In the world of exhibitions, Groundseesaw has become a household name. As some jokingly remark, you are not a millennial or Gen Z if you haven’t heard of their exhibitions. Groundseesaw’s offerings are renowned for their hip appeal among younger generations. Let’s explore the latest trends the platform is spotlighting through its current exhibition titled “Hipgnosis: The Long Playing Story” and sit down with the exhibition director to gain insights into Groundseesaw’s projects, perspectives, and future directions.

• A Place Where Everyone’s Inspiration Becomes Real
• Endless Imagination Within a 12-inch Square
• Stories That Are as Intriguing as Their Artworks
• A Fusion of Artistic Content of Mixed Genre Catering to Knowledge Enthusiasts and Korea’s Hippest Entity

ISSUE DISCOVERY

Analyzing selected marketing topics.

MOMENT MARKETING

Case Analysis & Boosting Timeliness Using AI Tools

Brands often seize the hottest trends or events to initiate moment marketing campaigns. This strategy not only proves cost-effective but also provides an ideal opportunity to elevate brand awareness and position the brand as trendy. Through case studies, let’s delve into the applications of moment marketing and explore methods to enhance timely relevance using AI-powered tools.

• What is Moment Marketing?
• Moment Marketing Case Study
• Enhancing Timely Relevance Using AI Tools

CREATIVE HIGHLIGHT

Introducing attention-grabbing creatives.

SPIKES ASIA 2024

The 37th edition of the largest regional creativity festival in the Asia Pacific region, ‘Spikes Asia,’ took place in Singapore in March. This year, the event welcomed a new gaming category, while creative entries that struck a chord across the diverse cultures of the APAC region garnered considerable attention and recognition through awards

• Creatives that demonstrated the fusion of ideas with data in simple yet impactful ways garnered significant attention
• Creative campaigns that invited everyone to easily participate and enjoy through games and social media platforms emerged as winners
• Campaigns that directly alerted consumers about the importance of sustainability in the ecosystem received positive responses
• Creative campaigns that created new experiences around sound brought joy to consumers

SPACE-EX

Visiting trendy places to look for the reasons for the popularity and insights.

Thematic Libraries

Libraries are changing. They have evolved from places merely for the purpose of reading and borrowing books, into spaces that use books as a source for new experiences to enjoy. Let’s visit some of the libraries emerging as must-go places for Generation Z and Alpha, focusing on themes tailored to their preferences.

• Pursuing a cool relationship with Subculture Bookstore Graphic
• A Sophisticated Reading Experience: SOJEONSEOLIM
• Harmony of History, Space, and Content The Forest: Choso Chaekbang

ISSUE DISCOVERY

Analyzing selected marketing topics.

Brand Fame in the Digital Age

Significance of Brand Fame in the Digital Age

Regardless of how creative or innovative a digital campaign may be, its effectiveness hinges on its ability to captivate the attention of the public. So, how can brands encourage the public to willingly share their brand stories and amplify awareness? Let’s delve into the concept of brand fame and explore strategies for crafting viral digital campaigns.

• What is Brand Fame?
• Importance of Brand Fame
• Ways to Achieve Virality
• Examples of Campaigns that Successfully Fostered Brand Fame
• Potential Use of Brand Fame in the Digital Age

CREATIVE HIGHLIGHT

Introducing attention-grabbing creatives.

Super Bowl LVIII(58) Marketing Trends

The Super Bowl, the annual championship game of the National Football League (NFL), stands as one of the most intense and popular festivals in the United States.
On February 11, the 58th champion emerged in the vibrant city of Las Vegas.
This year’s Super Bowl captured unprecedented attention, boasting the highest viewership numbers since the historic Apollo 11 Moon Landing 55 years ago.
The surge in consumer interest also significantly impacted the Super Bowl advertising landscape, prompting brands to engage in marketing initiatives through diverse ways.

• Touching and Emotional Ads
• Superstars Go Into Action
• Celebrity Impressions
• Targeting Female Gen Z
• Screen Wrap Ads
• Pop-Up Marketing

SPACE-EX

Visiting trendy places to look for the reasons for the popularity and insights.

Wide Spectrum of Media Art

Are there any boundaries to the evolution of media art? Media art is seamlessly integrating into our daily experiences, from grand landmarks to restaurant tables.
Let’s delve into the diverse applications of media art.

• Expansion of Spatial Imaginations Led by Media Art
• Be Unusual, a Show Staged on Restaurant Tables
• Inspire Entertainment Resort’s Aurora, a Mesmerizing Sky
• Transforming Media into Architecture or Architecture into Media: MSG Sphere

ISSUE DISCOVERY

Analyzing selected marketing topics.

Building Trust Through Promise

2023 was a year marked by heightened uncertainty. Amidst this growing uncertainty, consumer trust in brands is eroding. To forge a resilient and attractive brand identity, brands must build trust. This involves crafting distinctive promises, effectively communicating them to customers, and steadfastly delivering on these commitments.

• A ‘Promise to the Customer’ Facilitates a Brand’s Trust-Building
• Brands That are Making Attractive Promises to Customers
• Attributes of a Promise to the Customer and Alignment with 4Ps
• Ways to Design a ‘Promise to the Customer’ and Key Considerations

CREATIVE HIGHLIGHT

Introducing attention-grabbing creatives.

Advertising on the Sphere

The advances in media art technology are ushering in a new golden age of out-of-home advertising.
The MSG Sphere, boasting the world’s largest advertisement display with the highest resolution, represents the pinnacle of the evolution of digital out-of-home advertising.
Let’s explore creative campaigns delivered by an unprecedented dome-shaped screen without a single edge.

• Immediately following its launch, advertisements promoting key sports seasons were displayed on the Sphere
• The Sphere is rising as the most optimal media for game advertisements by providing a hyper-realistic sense of immersion
• The Sphere even transformed into a giant snowball during the Christmas Season
• The teaser for the Galaxy Unpacked event aligned product features with the unique characteristics of the Sphere and its background, delivering a compelling message