SOCIAL TRENDS & MARKETING INNSIGHT REPORTS
MARCH 2024 REPORT OVERVIEW
Explore our March 2024 Social Trends and Marketing Insights Report. This edition delves into AI-generated covers that seamlessly blur the lines between reality and fantasy, and examines the cost-effectiveness of Moment Marketing strategies. Discover how these strategies can elevate brand awareness and position your brand as trendy and relevant. Dive in for these insights and more.
Date: 01/04/2024
Issue: 3
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WHAT’S IN THE MARCH REPORT?
Dive into our latest key trends and marketing insights
from March 2024.
TREND HUNTER
Exploring social and cultural trends going viral in Korea and across the world.
AI COVER
The New Play Culture
AI-generated covers, seamlessly blurring the lines between reality and fantasy, have permeated fan culture. Going beyond merely engaging with content from one’s favourite artists, AI covers have evolved into a playful culture enjoyed by everyone, with the variety of voices and content being used continually expanding.
- The AI Cover Phenomenon Driven by “Bam Yang Gang”
- Reasons Behind the Popularity of AI Covers
- AI Cover as a New Play Culture
- Advances in AI Cover-Related Technology
SPACE-EX
Visiting trendy places to look for the reasons for the popularity and insights.
The Exhibition for British Art Design Group “Hipgnosis” Presented by Korea’s Hippest Groundseesaw
In the world of exhibitions, Groundseesaw has become a household name. As some jokingly remark, you are not a millennial or Gen Z if you haven’t heard of their exhibitions. Groundseesaw’s offerings are renowned for their hip appeal among younger generations. Let’s explore the latest trends the platform is spotlighting through its current exhibition titled “Hipgnosis: The Long Playing Story” and sit down with the exhibition director to gain insights into Groundseesaw’s projects, perspectives, and future directions.
- A Place Where Everyone’s Inspiration Becomes Real
- Endless Imagination Within a 12-inch Square
- Stories That Are as Intriguing as Their Artworks
- A Fusion of Artistic Content of Mixed Genre Catering to Knowledge Enthusiasts and Korea’s Hippest Entity
ISSUE DISCOVERY
Analyzing selected marketing topics.
MOMENT MARKETING
Case Analysis & Boosting Timeliness Using AI Tools
Brands often seize the hottest trends or events to initiate moment marketing campaigns. This strategy not only proves cost-effective but also provides an ideal opportunity to elevate brand awareness and position the brand as trendy. Through case studies, let’s delve into the applications of moment marketing and explore methods to enhance timely relevance using AI-powered tools.
- What is Moment Marketing?
- Moment Marketing Case Study
- Enhancing Timely Relevance Using AI Tools
CREATIVE HIGHLIGHT
Introducing attention-grabbing creatives.
SPIKES ASIA 2024
The 37th edition of the largest regional creativity festival in the Asia Pacific region, ‘Spikes Asia,’ took place in Singapore in March. This year, the event welcomed a new gaming category, while creative entries that struck a chord across the diverse cultures of the APAC region garnered considerable attention and recognition through awards
- Creatives that demonstrated the fusion of ideas with data in simple yet impactful ways garnered significant attention
- Creative campaigns that invited everyone to easily participate and enjoy through games and social media platforms emerged as winners
- Campaigns that directly alerted consumers about the importance of sustainability in the ecosystem received positive responses
- Creative campaigns that created new experiences around sound brought joy to consumers
VIEW THE FULL MARCH 2024 REPORT
Help prepare your business for the changes ahead by viewing the full PDF report* for free HERE
*All reports produced by our Headquarters in South Korea research team are the exclusive intellectual property of INNOCEAN and are protected by copyright and intellectual property laws. Unauthorized downloading, reproduction, distribution, or publication of these reports without prior written authorization from INNOCEAN is strictly prohibited, both internally and externally. We appreciate your cooperation in respecting our intellectual property rights. Thank you for your understanding.
