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MAY 2024

Explore our social trends and marketing insights report for May 2024, which features topics from social and cultural trends going viral in Korea and across the world, with the growing tendency to secure personal space while living with others, and the golden age of performance marketing, and how brands can integrate performance marketing with brand marketing and enhance their strategies.

SOCIAL TRENDS & MARKETING INNSIGHT REPORTS

INNOCEAN UK MAY 2024 Report

Insights Debrief

MAY 2024

MAY 2024 REPORT OVERVIEW

Explore our social trends and marketing insights report for May 2024, which features topics from social and cultural trends going viral in Korea and across the world, with the growing tendency to secure personal space while living with others, and the golden age of performance marketing, and how brands can integrate performance marketing with brand marketing and enhance their strategies.

Date: 01/06/2024

Issue: 5

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innocean uk - co-living space
WHAT’S IN THE APRIL REPORT?
TREND HUNTER

Exploring social and cultural trends going viral in Korea and across the world.

Individual Co-Living Rooms

Consumption Trend of Independent Spaces

With the growing tendency to secure personal space while living with others, space designs that reflect individual preferences and lifestyles are garnering significant attention. Let’s explore the evolution of housing types and interior design that cater to the trend of spaces becoming a medium for self-expression.

  • Reasons Behind the Rise of the Independent Space Trend
  • “Spacedentity” – Space Encapsulating Identity
  • Interior Design that Blurs the Lines of Zoning
  • Furniture Becoming Increasingly Customized
  • Living Spaces of the Future: Evolving to Enable Versatile Arrangements
innocean uk - university gen z festival
SPACE-EX

Visiting trendy places to look for the reasons for the popularity and insights.

University Festivals of Today’s Youth

University festivals, which reflect students’ concerns and interests, are key to understanding Generation Z. By exploring recent university festivals, let’s delve into the identities shared by today’s young people.

  • Dedicated to a Clear Concept! Branding University Festivals
  • Our Unique Ways of Communication Meme and the Otaku Culture
  • Today’s Youth: Uncompromising Even at Festivals
innocean uk - branding and performance marketing
ISSUE DISCOVERY

Analyzing selected marketing topics.

Overcoming the Limits of Performance Marketing

The boom in e-commerce has ushered in the golden age of performance marketing, enabling brands to easily track and measure customer reactions to their marketing activities. However, the growing dependence on performance marketing, with its focus on short-term results, raises concerns about the neglect of brand strategies that require long-term management. As the world becomes inundated with online ads and competition intensifies, capturing customer attention has become increasingly challenging. Additionally, stricter regulations on the use of cookies have made sophisticated customer targeting more difficult, reducing the effectiveness of performance marketing. Let’s explore various solutions to overcome the limitations of performance marketing.

  • Data-Driven Pitfalls of Exclusively Relying on Performance Marketing
  • How Can Brands Integrate Performance Marketing with Brand Marketing and Enhance Their Strategies?
  • Begin with Brand Marketing
  • Measure and Monitor Short and Long-Term Effects of Marketing Activities
  • Distinguish Performance Marketing through Creatives
innocean uk - cgi
CREATIVE HIGHLIGHT

Introducing attention-grabbing creatives.

FOOH

Fake that looks authentic, authentic that looks fake.

A reality that seems nonsensical yet somehow possible is unfolding before our eyes.
This is the common reaction of those who have seen fake out-of-home (FOOH) advertising, a newly emerging trend in out-of-home (OOH) advertising.
Let’s take a deep dive into FOOH, which blurs the line between authenticity and fabrication.

  • Reality or Fantasy?
  • The collaboration of advances in computer graphics technology and humanity’s ingenious ideas led to the birth of FOOH advertising
  • JACQUEMUS, L’OREAL, Barbie, Metropolitan Films, Nongshim, KB Kookmin Bank

VIEW THE FULL MAY 2024 REPORT

Help prepare your business for the changes ahead by viewing the full PDF report* for free HERE

*All reports produced by our Headquarters in South Korea research team are the exclusive intellectual property of INNOCEAN and are protected by copyright and intellectual property laws. Unauthorized downloading, reproduction, distribution, or publication of these reports without prior written authorization from INNOCEAN is strictly prohibited, both internally and externally. We appreciate your cooperation in respecting our intellectual property rights. Thank you for your understanding.