Innsights

Explore our social trends and marketing insights report for September 2024, which features topics from social and cultural trends going viral in Korea and across the world. Reading books has started gaining attention among Gen Z as a “hip” activity.  Global artists Pharrell Williams and G-Dragon have teamed up. On JOOPITER, Pharrell’s digital auction platform, G-Dragon unveiled a special collection of his personal items to the public. MAD STARS 2024 held its grand opening in Busan this past August and concluded with great success. Let’s explore marketing mix modeling (MMM).

Explore our social trends and marketing insights report for August 2024, which features topics from social and cultural trends going viral in Korea and across the world. Consumers in Their 20s and 30s Are Embracing Conscious Spending as Part of Their Identity. The fourth edition of the Valorant Champions, the game’s most prestigious world championship tournament, is being hosted in Seoul and Incheon this month. And, the Live commerce has been experiencing remarkable growth recently.

Explore our social trends and marketing insights report for July 2024, which features topics from social and cultural trends going viral in Korea and across the world. New trends have emerged in the Chinese new energy vehicle (NEV) market and are now making bold strides into international territories. The 12-minute movie “Night Fishing” has been released; through ingenious ideas, it has attracted globally acclaimed film festivals. And the new customer “Machine Customer” is emerging in the era of AI.

Explore our social trends and marketing insights report for June 2024, which features topics from social and cultural trends going viral in Korea and across the world, the recent hype around the “Reverse Shrinkflation” trend and why gigantic-sized products are dominating the retail and food industries, and the number of people seeking deeply immersive and rare experiences beyond simple pleasures is increasing.

Explore our social trends and marketing insights report for May 2024, which features topics from social and cultural trends going viral in Korea and across the world, with the growing tendency to secure personal space while living with others, and the golden age of performance marketing, and how brands can integrate performance marketing with brand marketing and enhance their strategies.

Explore our social trends and marketing insights report for April 2024, which features topics from social and cultural trends going viral in Korea and across the world, to how Buddhism is repositioning itself as an engaging and trendy religion to North America, witnessing a total solar eclipse as the Moon passed between Earth and Sun, and how this generated a financial boost of up to $6 billion.

Explore our March 2024 Social Trends and Marketing Insights Report. This edition delves into AI-generated covers that seamlessly blur the lines between reality and fantasy, and examines the cost-effectiveness of Moment Marketing strategies. Discover how these strategies can elevate brand awareness and position your brand as trendy and relevant. Dive in for these insights and more.

Explore our February 2024 Social Trends and Marketing Insights Report. This edition covers the profound transformation of classical music as it seizes emerging opportunities and the critical role of brand fame in the digital age. Learn how captivating public attention is essential for brand success and discover strategies for encouraging the public to share brand stories and amplify awareness. Dive in to uncover these insights and much more.

Explore our January 2024 Social Trends and Marketing Insights Report. This edition covers the evolving boundaries of media art, from grand landmarks to restaurant tables. In a year marked by heightened uncertainty and eroding consumer trust, learn how to forge a resilient and attractive brand identity. Discover strategies for crafting distinctive promises, effectively communicating them to customers, and steadfastly delivering on these commitments. Dive in to read more about these insights and more.