PARKINSON'S UK
THE ANXIOUS BRAIN
THE ANXIOUS BRAIN
Parkinson’s isn’t just tremors. There are over 40 symptoms that most people don’t know about. We’ve been working with Parkinson’s UK over the past year to come up with ideas that aim to educate people about these lesser-known symptoms. One of which is anxiety. It affects around a third of the 145,000-people living with Parkinson’s in the UK.
Research has shown how chemical changes in the brain caused by Parkinson’s can make it harder to cope with stressful thoughts. Inspired by the anxiety caused by hyper-connectivity in the digital age, we imagined the brain as an app that constantly sends out notifications of worry.
CAMPAIGN KEY VISUAL
The Anxious Brain campaign launched at the end of May 2018 and was rolled out with a series of 20 second videos on paid Instagram Stories and Facebook In-Stream – both new channels for Parkinson’s UK.
We went further and used digital OOH billboards in popular shopping centres and train stations across London to convey how anxiety can occur in these everyday situations.
