SOCIAL TRENDS & MARKETING INNSIGHT REPORTS
JANUARY 2026 REPORT OVERVIEW
Check out our January 2026 report exploring the rise of “Working AI” unveiled at CES 2026, where Physical AI stepped off the screen and into the real world—from humanoid robots and AI-powered mobility platforms to next-generation AI infrastructure. We also examine Musinsa’s expanding space portfolio beyond Seongsu, including its large-scale Yongsan complex and first overseas store in Shanghai, and explore how AI-native fashion brands like FINESSE, ALTA, and Doji are transforming decision-making, personalization, and revenue models across the fashion industry.
Date: 11/02/2026
Issue: 19
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WHAT’S IN THE JANUARY REPORT?
MARKETING TREND
Exploring key marketing trends shaping Korea and global markets
CES 2026 – Innovators Show Up
CES 2026 was more than a simple showcase—it had evolved into a business foundry. From the show floor, we share the stories of innovators who turned imagination into reality.
- Physical AI takes shape as robots enter the spotlight
- Mobility becomes AI on wheels
- Health & Beauty moves beyond professional boundaries
- AI infrastructure steps into the spotlight
SPACE-EX
Uncovering insights from today’s trending spaces.
Musinsa Spaces Expand Beyond Seongsu
Through Musinsa’s increasingly diverse spaces, which are evolving across regions, formats, and functions, this section explores how the brand is building and expanding its spatial portfolio.
- Musinsa returns to its roots: a back-to-basics kickoff in Hongdae
- The online platform’s narrative unfolded across 3,300 square meters
- Musinsa’s K-fashion experiment begins on Anfu Road,
the Seongsu of Shanghai - Brand spaces – building a Space Portfolio
- Develop a unified message across all brand spaces
- Define clear roles for each space based on purpose
Image Source: MUSINSA
RISING ICON
Discovering up-and-coming brands and artists.
AI Era Fashion: Fashion Wears AI
By examining AI-driven fashion brands, we explore how this shift is taking shape
- FINESSE: a fashion house eliminating failure with AI
- ALTA: a fashion calendar that chooses your daily outfit
- Doji: building customer confidence through virtual try-on
- AI: more than technology, a driver of revenue model transformation
Image Source: ALTA
VIEW THE FULL JANUARY 2026 REPORT
Help prepare your business for the changes ahead by viewing the full PDF report* for free HERE
*All reports produced by our Headquarters in South Korea research team are the exclusive intellectual property of INNOCEAN and are protected by copyright and intellectual property laws. Unauthorized downloading, reproduction, distribution, or publication of these reports without prior written authorization from INNOCEAN is strictly prohibited, both internally and externally. We appreciate your cooperation in respecting our intellectual property rights. Thank you for your understanding.
