SOCIAL TRENDS & MARKETING INNSIGHT REPORTS
JUNE 2024 REPORT OVERVIEW
Explore our social trends and marketing insights report for June 2024, which features topics from social and cultural trends going viral in Korea and across the world, the recent hype around the “Reverse Shrinkflation” trend and why gigantic-sized products are dominating the retail and food industries, and the number of people seeking deeply immersive and rare experiences beyond simple pleasures is increasing.
Date: 05/07/2024
Issue: 6
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WHAT’S IN THE JUNE REPORT?
TREND HUNTER
Exploring social and cultural trends going viral in Korea and across the world.
The Bigger the Better Trend
Reverse Shrinkflation Surfacing in the Retail and Food Industries
Let’s dive into the recent hype around the “Reverse Shrinkflation” trend and why gigantic-sized products are dominating the retail and food industries.
- While great value for money is important, there’s something more to the trend
- Consumers are eager to photograph products that come in impressive sizes
- Challenging oneself to finish jumbo products is a youtube-worthy endeavour
- Jumbo products enhance the joy of social gatherings
- Consumers prioritize products that offer both great value and entertainment
SPACE-EX
Visiting trendy places to look for the reasons for the popularity and insights.
Listening Spaces for Complete Immersion
The number of people seeking deeply immersive and rare experiences beyond simple pleasures is increasing. As a result, places that were once popular only among enthusiasts have recently emerged as unique experiential spaces.
- Concino Concrete ― ① a Building that is a Giant Stereo Itself
- Music Space Camerata A Gathering Place for Artists Led by Music
- Modern Cloister Optimal Sound for any Genre
- Audeum Audio Museum Collecting 150 Years of Audio History
ISSUE DISCOVERY
Analyzing selected marketing topics.
Marketing 6.0
With the emergence of digital natives, Generation Z and Generation Alpha, the digital realm is undergoing significant transformations. They are not just enjoying content online but seeking more immersive experiences by engaging in various interactions, transcending both digital and physical spaces. Marketing 6.0 emphasizes the importance of brands offering immersive experiences that seamlessly bridge the real and virtual worlds.
- Definition of Marketing 6.0 and Metamarketing
- The Building Blocks of Marketing 6.0
- The Technological Enabler Layer
Five Advanced Technologies Powering Metamarketing - The Environment Layer: Extended Realities and Metaverses
- The Experience Layer: Multisensory, Spatial, and Metaverse Marketing
CREATIVE HIGHLIGHT
Introducing attention-grabbing creatives.
Cannes Lions 2024
The Cannes Lions International Festival of Creativity,
one of the world’s biggest and most prestigious festival of creativity, took place on June 17th in Cannes, France
- Campaigns highlighted women who are still abused around the world just for their gender
- Football, one of the most popular sports globally, was a prevalent theme in creative campaigns
- Diverse attempts were made to shed light on socially vulnerable groups and increase their quality of life
- We must always remember the sacrifices of the past that laid the groundwork for the freedom we enjoy today With
VIEW THE FULL JUNE 2024 REPORT
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