SOCIAL TRENDS & MARKETING INNSIGHT REPORTS
JUNE 2025 REPORT OVERVIEW
Explore our social trends and marketing insights report for June 2025, which features topics from social and cultural trends going viral in Korea and worldwide. Let’s explore how slow-ageing has emerged as a lifestyle trend. We also highlight some of the key exhibitions and programs that captured the spirit of the 2025 Seoul International Book Fair. Discover how GEO (Generative Engine Optimisation) goes beyond traditional SEO (Search Engine Optimisation) to reach consumers in the age of AI.
Date: 14 /06/2025
Issue: 15
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WHAT’S IN THE JUNE REPORT?
TREND HUNTER
Exploring social and cultural trends going viral in Korea and across the world.
Slow-Aging
If You Can’t Avoid It, Slow It Down
Humanity has long dreamed of turning back the clock on ageing. However, the focus is less on defying it and more on pacing it down.
- Slow-Ageing Becomes a Lifestyle Trend
- Slow-Ageing Gains Traction Among Adults in 20s & 30s
- Various Ways to Practice Slow-Ageing
- The Slow-Ageing Trend Spreads Across Industries
SPACE-EX
Visiting trendy places to look for the reasons for the popularity and insights.
The Last Resort
Seoul International Book Fair 2025
Held from June 18 to 22 at COEX in Seoul, the 2025 Seoul International Book Fair came at a time of renewed cultural focus on reading, spurred in part by novelist Han Kang’s Nobel Prize in Literature. Here’s a closer look at this year’s event.
- Main exhibitions at SIBF 2025
- Standout booths and programs that captivated visitors
- Unexpected exhibitors surprise visitors at SIBF 2025
Image Source: Seoul Internatioanl Book Fair Website
ISSUE DISCOVERY
Analyzing selected marketing topics.
Beyond SEO
GEO(Generative Engine Optimization)
Discover how GEO (Generative Engine Optimisation) goes beyond traditional SEO (Search Engine Optimisation) to reach consumers in the age of AI.
- The concept of GEO and how it differs from SEO
- Why GEO matters
- Detailed criteria for effective GEO
- What GEO means for branding and marketing
CREATIVE HIGHLIGHT
Introducing attention-grabbing creatives.
Cannes Lions 2025
The Cannes Lions International Festival of Creativity 2025, the world’s largest and most prestigious advertising festival, kicked off on June 16 in Cannes, France.
- [Audio & Radio Lions Grand Prix]
One Second Ads – Budweiser - [Entertainment Lions For Music Grand Prix]
Tracking Bad Bunny – Rimas Music - [Design Lions / Digital Craft / Brand Experience & Activation Lions Grand Prix]
Caption with Intention – Academy of Motion Picture Arts & Sciences – Rakish – Chicago Hearing Society - [The Dan Wieden Titanium Lions
Direct / Creative Business Transformation Lions Grand Prix]
AXA – Three Words - [Media Lions Grand Prix]
Dove Real Beauty Redefined for the AI Era - [Creative B2B Lions Grand Prix]
B2B: Act Like You Know – GoDaddy Airo - [Print & Publishing Lions Grand Prix]
Price Packs – Penny - [Creative Data Lions Grand Prix]
Efficient Way to Pay – Consul Appliances
VIEW THE FULL JUNE 2025 REPORT
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