SOCIAL TRENDS & MARKETING INNSIGHT REPORTS
JULY 2024 REPORT OVERVIEW
Explore our social trends and marketing insights report for July 2024, which features topics from social and cultural trends going viral in Korea and across the world. New trends have emerged in the Chinese new energy vehicle (NEV) market and are now making bold strides into international territories. The 12-minute movie “Night Fishing” has been released; through ingenious ideas, it has attracted globally acclaimed film festivals. And the new customer, the “Machine Customer”, is emerging in the era of AI.
Date: 14/08/2024
Issue: 7
Share
WHAT’S IN THE JULY REPORT?
TREND HUNTER
Exploring social and cultural trends going viral in Korea and across the world.
China NEV Export Trend
Chinese NEVs are making their mark on the global stage.
Let’s explore how Chinese NEVs are making their mark on the global stage.
- Exports of automobiles in China, once reliant on leveraging global brand names, are now predominantly driven by Chinese local brands
- The advance of Chinese local brands into Southeast Asia is accelerating
- With a competitive edge in marketability and price, Chinese brands are rapidly dominating the Southeast Asian NEV market
- Chinese auto brands are circumventing the trade war by utilizing offshore production in countries like Thailand
SPACE-EX
Visiting trendy places to look for the reasons for the popularity and insights.
The Night Fishing Pop-Up Exhibition
Exploring the Unseen Behind the Movie
Amid a stagnant box office, a new format of movie has been released. Titled “Night Fishing,” this film was created under the concept of a “snack movie.” Through ingenious ideas and conceptual planning, it has attracted not just 46,000 moviegoers but also the attention of globally acclaimed film festivals.
- The film “Night Fishing” has been a box office success, offering a unique visual and immersive experience
- The Night Fishing pop-up exhibition recreates the world of the movie, offering an experience from the vehicle’s point of view and allowing visitors to become the movie characters
- The Night Fishing pop-up exhibition provides the joy of delving deeply into the movie, extending beyond its 13-minute running time
- Building on the strong impression of the Night Fishing exhibition, a dedicated experiential space for the IONIQ5 offers a comprehensive vehicle experience
ISSUE DISCOVERY
Analyzing selected marketing topics.
Machine Customer
The New Customers Emerging in the Era of AI
AI is already reshaping our lives, is expected to exert significant influence in the future. This technology will trigger the emergence of a new type of customer – the ‘Machine Customer’, bringing transformative changes to the market in the era of AI.
- As machine customers evolve, human intervention decreases, leading to greater machine autonomy
- Despite being in its early stages, the current utilization of machine customers by brands offers a glimpse into their future potential
- Machine customers make purchases based on data-driven efficiency and logic rather than emotional satisfaction
- Machine customers require a different approach from human customers
CREATIVE HIGHLIGHT
Introducing attention-grabbing creatives.
Paris 2024 Olympics
The Paris 2024 Summer Olympics, an event that generated significant excitement even before its grand opening, has finally kicked off. The world now watches as the Olympics unfold in the romantic city, highlighting new themes of sustainability and inclusion. Let’s explore how global brands are celebrating the Games with their campaigns and creatives.
- Iconic landmarks, forming the familiar look of Paris as everyone around the world knows it, became motivations for various campaigns
- Some brands have reinterpreted their slogans to capture the spirit and values of the Olympics
- Unique campaigns utilizing animation techniques and characters stood out
- Some campaigns highlight the Olympic spirit and values from a fresh perspective, reflecting the evolving values of our time
VIEW THE FULL JULY 2024 REPORT
Help prepare your business for the changes ahead by viewing the full PDF report* for free HERE
*All reports produced by our Headquarters in South Korea research team are the exclusive intellectual property of INNOCEAN and are protected by copyright and intellectual property laws. Unauthorized downloading, reproduction, distribution, or publication of these reports without prior written authorization from INNOCEAN is strictly prohibited, both internally and externally. We appreciate your cooperation in respecting our intellectual property rights. Thank you for your understanding.
