SOCIAL TRENDS & MARKETING INNSIGHT REPORTS
JULY 2025 REPORT OVERVIEW
Explore our social trends and marketing insights report for July 2025, which features topics from social and cultural trends going viral in Korea and worldwide. How AI is inventing
new ways to play. Let’s explore how brands leverage the
summer season. And let’s dive into how brands are capturing
the runners’ vibe.
Date: 14 /07/2025
Issue: 16
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WHAT’S IN THE JULY REPORT?
TREND HUNTER
Exploring social and cultural trends going viral in Korea and across the world.
How AI Is Inventing New Ways to Play
Imagination is no longer something that resides solely in our minds. Brought to life by AI, it sparks human creativity and spreads as a new form of play.
- An era where imagination becomes visible and audible.
- Imaginations turned into play 1
– “Tralalero Tralala” brings imagination to life with AI
– “AI ASMR”: AI creates new ways to play with our senses - Imaginations turned into play 2
– Mukbang YouTubers are taking on AI with “Lava -Mukbang”
– “AI Drinking Games” bring laughter to gatherings
SPACE-EX
Visiting trendy places to look for the reasons for the popularity and insights.
How Brands Leverage the Summer Season
We spotlight pop-up events that capture the essence of a cool and vibrant summer to explore how brands are effectively creating sensory experiences to deliver brand messages.
- K-beauty brand Torriden is running an experiential pop-up, the Torriewave Club, designed around the concept of summer hydration.
- Hu’i Hu’i Maui – Hyundai Department Store has brought the spirit of a Hawaiian summer to its space.
- Samyang Foods appeals through a cleverly themed pop-up event that pairs ramen with water activities at swimming pools.
Image Source: Torriden Instagram
GLOBAL SIGNAL
Spotlighting the latest trends emerging around the world.
NIGO
No. 2 Becomes the Trend Itself
Everywhere He Goes, NIGO Creates A New Culture and Trend
Global Signal
- <Not A Hotel Tokyo ‘THE NIGO HOUSE’> – luxury Living Designed by a Fashion Designer
- <Mercedes-Benz × Moncler × NIGO> – Boundary-Breaking Creatives
- <Curry Up & FamilyMart> – From F&B to Convenience Stores, Nigo Designs Everyday Life
Image Source: Moncler
CREATIVE HIGHLIGHT
Introducing attention-grabbing creatives.
How Brands Are Capturing the Runners’ Vibe
As running’s popularity shows no signs of slowing down, brand campaigns attuned to the running culture and the highs and lows of runners are earning the spotlight.
- Nike – “Winning isn’t comfortable”
- Darn Tough – “For Running Highs and Lows”
- Heinz – “Run on Heinz”
- Michelob ULTRA – “Shade Tracker”
- Craft Sportswear – “The Routine Effect”
- Distance Short- “Rob it to get it”
Image source: NFL Website
RISING ICON
Discovering up-and-coming brands and artists.
Running Is The New Fashion
: How Brands Are Defining Runners’ Way of Being
New Brands Are Rising to Meet Urban Runners’ Diverse Tastes.
- Alex Zono
: For those on the journey of life as runners, Alex Zono offers the most heartfelt line. - UVU
: UVU reflects the mindset of runners who embrace running as a personal philosophy. - Tracksmith
: Tracksmith quietly makes its presence known with a simple grey me′lange tee shirt.
VIEW THE FULL JULY 2025 REPORT
Help prepare your business for the changes ahead by viewing the full PDF report* for free HERE
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