SOCIAL TRENDS & MARKETING INNSIGHT REPORTS
JANUARY 2025 REPORT OVERVIEW
Explore our social trends and marketing insights report for January 2025, which features topics from social and cultural trends going viral in Korea and worldwide. AI continues dominating tech trends, taking centre stage at CSE 2025. Let’s explore innovative transformations in golf spaces. A wave of Chinese brands is making its way in Korea, not only with cost-effectiveness but also with quality. Let’s dive into how the brand campaigns are striking a chord with consumers by encouraging everyone to set New Year’s resolutions.
Date: 03/01/2025
Issue: 12
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WHAT’S IN THE JANUARY REPORT?
TREND HUNTER
Exploring social and cultural trends going viral in Korea and across the world.
ces 2025 – Dive in
AI: From Trend to Mainstream Force
As AI continues to dominate tech trends, it was no surprise that it took centre stage at CES 2025. Let’s explore how this year’s CES spotlighted the era of AI.
- Korean companies showcased their distinctive visions for AI ecosystems by integrating AI-driven products and services.
- AI is present in almost every industry. The robotics field is growing with AI, and Korean companies are leading in security technology.
- Advancements in automated driving technology and new infotainment systems provided a
glimpse into the evolving mobility user experience. - Various Developments in Mobility – Technologies enhancing work efficiency are being integrated into specialized industrial vehicles, while innovative ideas are advancing aviation mobility.
- Eye-catching performances of startups.
Image Source: CTA
SPACE-EX
Visiting trendy places to look for the reasons for the popularity and insights.
innovative transformations in golf spaces
Golf is no longer a symbol of a luxurious hobby reserved for the wealthy. As golf becomes a mainstream pastime, the barriers to entry are lowering, and golf spaces are evolving to offer novel experiences.
- Expansion of Various Experiences Offered by Golf Spaces
- TGL SoFi Center: a golf stadium marked by
cutting-edge technology. - CGV the Approach: When a movie theatre meets indoor simulated golf.
- CASACADIA Golf Club: Challenging tech-savvy golf spaces
with philosophy and content.
ISSUE DISCOVERY
Analyzing selected marketing topics.
A Wave of Chinese Brands Is Making Its Way In
Across industries ranging from home appliances and retail to automotive, Chinese brands are approaching Korean consumers with not only cost-effectiveness but also higher-than-expected quality.
- Chinese brands often view entering the Korean market as more than just an opportunity to expand their reach.
- Automotive – Chinese EVs lead the charge into the Korean market.
- Home Appliances – Xiaomi and Roborock are successfully overcoming the long-held perception of Chinese brands as low-priced options and building a strong Korean market presence.
- Food and Retail – Chinese food and retail brands are gradually increasing their market share.
- Impact of Chinese Brands’ Entrance into the Korean Market and Counter Strategies – Triggering quality competition, market diversification and differentiated services.
CREATIVE HIGHLIGHT
Introducing attention-grabbing creatives.
new year’s resolutions
As the new year begins, brand campaigns that support and encourage everyone to set new resolutions are striking a chord with consumers.
- Duolingo – The New Year Actually Starts on the 2nd of January.
- CLASS101 – It Was a Great Choice to Subscribe.
- McDonald’s – See You Tomorrow Morning.
- ABC Fine Wine and Spirits – Dry January 2025.
- The Bridge – Santa is not waiting for January, why should you?
- Apple – Quit Quitting.
- Dove – New Year’s Unresolution.
- RXBar – B.S Blocker Truck.
VIEW THE FULL JANUARY 2025 REPORT
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