SOCIAL TRENDS & MARKETING INNSIGHT REPORTS
AUGUST 2025 REPORT OVERVIEW
Check out our report on social trends and marketing insights for August 2025, highlighting viral social and cultural trends in Korea and around the world. We’ll examine the key factors contributing to the success of the K-pop group Demon Hunters, explore how brands are converting soccer fandom into brand loyalty, and take a closer look at Tomorrowland and Lollapalooza for 2025.a for 2025.
Date: 02 /09/2025
Issue: 17
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WHAT’S IN THE AUGUST REPORT?
TREND HUNTER
Exploring social and cultural trends going viral in Korea and across the world.
‘KPop Demon Hunters’ Shows Possibilities for K-Culture
We take a closer look at the key factors behind the record-breaking success of the K-pop–themed animation KPop Demon Hunters and examine its broader implications.
- KPop Demon Hunters’ record success
- From tradition to modern life: The Full Package of K-Culture
- The significance and implications of ‘K-pop Demon Hunters’ success
Image Source: Netflix
SPACE-EX
Visiting trendy places to look for the reasons for the popularity and insights.
Soccer Beyond the Stadium
By examining pop-up events targeting soccer fans, we explore how brands transform soccer fandom into brand fandom.
- The FC Seoul vs FC Barcelona pop-up created a space where fans could carry the matchday spirit into everyday life.
- Nike’s TOMO Seoul: At TOMA Seoul, Nike seamlessly combined street soccer tournaments with a cultural marketplace
- K League × Zootopia Pop-Up Store: The league partnered with a global IP to attract new audiences and expand its fan base.
Image Source: Lotte World Tower Instagram
GLOBAL SIGNAL
Spotlighting the latest trends emerging around the world.
2025 Tomorrowland & Lollapalooza
Tomorrowland, the world’s largest EDM festival in Belgium, and Lollapalooza, Chicago’s genre-spanning music festival, both concluded successfully on July 27 and August 3, respectively.
- 2025 Tomorrowland & Lollapalooza
- At Tomorrowland, partner brands wove their identities into the festival experience, creating unique brand touchpoints.
- At Lollapalooza, brands matched that spirit with equally creative and diverse promotions
Image Source: Lollapalooza Instagram
RISING ICON
Discovering up-and-coming brands and artists.
Racing Within Reach
Living the New Racing Lifestyle
Racing, once considered out of reach, is now becoming an integral part of everyday life and culture. Blurring the line between sport and lifestyle, it is emerging as a new lifestyle.
- Racing within reach, living the new racing lifestyle
- <FAT KARTING LEAGUE>
: Paving a new path to F1 - <NISMO ELECTRIC RACER TOKYO>
: Capturing racing vibes in pixels - <RACE SERVICE>
: Customizing Everyday Life With Racing
Image Source: Nismo website
CREATIVE HIGHLIGHT
Introducing attention-grabbing creatives.
Brands Bringing Retro Back
Amid the irony of digital-native generations yearning for eras they never experienced, brands are leveraging nostalgia as a powerful driver of innovation.
- Nintendo – “Switch 2 SNES Commercial”
- Levi’s – “Launderette Reimagined”
- McDonald’s – “The Return to McDonaldland”
- Kellogg’s – “See You in the Morning”
- Daesang Wellife NUCARE – “High Kick Through the Roof Reunited”
- Kooksoondang BAEKSEJU – “Ode to Adulthood”
Image source: McDonald’s
VIEW THE FULL AUGUST 2025 REPORT
Help prepare your business for the changes ahead by viewing the full PDF report* for free HERE
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