SOCIAL TRENDS & MARKETING INNSIGHT REPORTS
APRIL 2025 REPORT OVERVIEW
Explore our social trends and marketing insights report for April 2025, which features topics from social and cultural trends going viral in Korea and worldwide. Gen Z is reinterpreting traditional fortune-telling through its own emotional lens and preferences. Let’s explore baseball-themed spaces, which capture the hearts of fans. And let’s dive into Category Entry Point (CEP), the new brands’ connecting links.
Date: 14 /05/2025
Issue: 14
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WHAT’S IN THE FEBRUARY REPORT?
TREND HUNTER
Exploring social and cultural trends going viral in Korea and across the world.
Everyday Random Entertainment
A New Take on Fortune-Telling:
Gen Z’s Fortune-Telling User Manual
Fortune-telling is once again becoming part of daily life. Gen Z is reinterpreting traditional fortune-telling through their own emotional lens and preferences.
- Fortune-telling content permeates everyday life.
- Why has fortune-telling become Gen Z’s new language?
- DIY Saju-reading through chatbots and classes
- Charms that drive away evil make a trendy comeback
- Lucky items reflecting personal taste
Image Source: 29cm
SPACE-EX
Visiting trendy places to look for the reasons for the popularity and insights.
Spaces Fill with Baseball’s Breeze
Baseball culture in Korea is evolving. With a growing fan base for the professional league, the sport is now enjoyed far beyond the stadiums. This April, a wave of baseball-themed spaces is capturing the hearts of fans, celebrating the grand opening of the KBO season.
- Encounters with baseball beyond the field
- A baseball festival offered by KBO and a fashion platform:
GO TEAM MUSINSA KBO FAN FESTA - SSG Landers baseball experience curated by the Club’s Owner: 2025 Landers Shopping Festival Baseball Field
- With the support of Everland’s iconic Bao family, Everland Samsung Lions store.
Image Source: Musinsa
ISSUE DISCOVERY
Analyzing selected marketing topics.
CEP: The New Connecting Links of Brands
Category Entry Points (CEPs) refer to the various cues or triggers that help consumers recall a brand when they are about to purchase a product or service. This concept is gaining significant attention as a new brand strategy aimed at entering the moments when consumers make choices.
- CEPs are cues that prompt consumers to think of a product category or specific brand.
- The more diverse CEPs a brand establishes, the greater its potential to increase customer acquisition and reduce attrition.
- Brands can establish new CEPs through their products and services.
- Brands can also establish new CEPs through brand communications, such as advertising campaigns.
- Ways to Build and Manage CEPs
CREATIVE HIGHLIGHT
Introducing attention-grabbing creatives.
Product Placements Today
Today, brands aim to become part of the story—woven in cleverly and naturally to leave a lasting impression on consumers. Ads That Have Become Part of the Content.
- [Webtoon]
Naver Webtoon × Stone Island - [Streaming Platform]
Netflix Squid Game 2 - [Game]
PlayStation × Sony, Adidas, Porsche - [Animation]
Teenieping × Hyundai Motor - [Declared Ad]
GS25 Snack × Samsung Life - [Declared Ad]
Short-Form Creator × Crocs - [Virtual Product Placement in an Unscripted Show]
CJ ENM × Maeil Dairies - [Virtual Product Placement in Sports]
UEFA Europa League 2024 - Rocket – Own the Dream
Image source: NFL Website
VIEW THE FULL APRIL 2025 REPORT
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