INNOCEAN Begins Expansion into Japanese Market Together with ADK

INNOCEAN Begins Expansion into Japanese Market Together with ADK

NNOCEAN CEO William Lee (Left) and ADK HD president and group CEO Toshiya Oyama (Right)

INNOCEAN CEO William Lee (Left) and ADK HD president and group CEO Toshiya Oyama (Right).

NEWS

PARTNERSHIP

DATE

NOV 21, 2023

SHARE

INNOCEAN global CEO William Lee announced that the company has signed a memorandum of understanding (MOU) for strategic collaboration with ADK, a major Japanese agency with a 67-year history.

At the MOU signing ceremony, which took place at the ADK headquarters in Tokyo, Japan, executives of both companies, including Lee and ADK HD president and group CEO Toshiya Oyama, celebrated the strategic partnership to explore new businesses and joint investment opportunities and exchange creative capabilities.

Founded in 1956, ADK is a large comprehensive advertisement agency with 11 offices throughout Japan in addition to its Tokyo headquarters, as well as global affiliates in 13 countries around the world. ADK is known to offer a full range of marketing services with its rich experience and know-how in creative planning/production, brand consulting, UI/UX, web design, space design, digital marketing, media planning/purchasing, content planning/production, IP and loyalty business.

INNOCEAN and ADK will establish a dedicated collaboration team based on this MOU, and both companies pledged to actively engage in exchanges of core creative resources and capabilities, explore new businesses, and seek joint investment ventures. INNOCEAN plans to undertake a leading role for not only Korean but also European companies looking to enter the Japanese market and actively develop new biz opportunities in Japan.

Furthermore, Japanese clients of ADK are also expected to enter the Korean market through INNOCEAN.

Meanwhile, the partnership is also part of INNOCEAN’s ‘Asia Creative Hub’ project, which the company is aggressively implementing. Recently, INNOCEAN has signed MOUs with leading agencies in Singapore and Thailand in order to reinforce its creative alliance in Asia. With this partnership with the Japanese agency ADK, INNOCEAN has successfully expanded its network into East Asia.

The synergy between ADK and INNOCEAN is also expected to expand as ADK is concentrating its capabilities on expanding in the Asian market with its recent acquisitions of VietBuzz, a Vietnamese digital agency, and Rage Communication, an Indian digital agency.

Lee stated, “It is critical to establish a partnership with a capable company when entering the Japanese advertisement market,” and added “INNOCEAN and ADK are planning to offer unprecedented global service by combining the strengths and unique capabilities of the two agencies.”

Sam (Wooksang) Ryu, CEO and president of INNOCEAN Europe, added, “This strategic partnership is more than a business move; it is a commitment to unlocking the limitless possibilities that arise when diverse cultures converge. And this does not confine itself to Asian brands in any way; it is a promise to our European clients of Asian-infused creativity and unparalleled access to important markets such as Japan.”

DOM SWEENEY’S DESERT ISLAND CAR ADS

DOM SWEENEY’S DESERT ISLAND CAR ADS

NEWS

CREATIVE

DATE

FEB 12, 2024

SHARE

Dive into the world of iconic car ads with ‘Desert Island Ads’ top 5 picks by our Head of Creative, Dom Sweeney- sharing the correlation between the state of our industry and the creativity found in car ads, from nostalgic classics to contemporary gems, from More About Advertising article here.

CREATIVITY IS NOT AN IMITATION GAME

CREATIVITY IS NOT AN IMITATION GAME

NEWS

CREATIVE

DATE

JULY 27, 2023

SHARE

In the latest article for New Digital Age, our Head of Creative Dom Sweeney discusses the relationship between AI and creativity, and why creativity cannot be learnt or replaced. Explore the full article here: New Digital Age: Creativity is not a Imitation Game”

WHEN CAR ADS MEET COMEDY: DRIVING SUCCESS THROUGH HUMOUR

WHEN CAR ADS MEET COMEDY:

DRIVING SUCCESS THROUGH HUMOUR

NEWS

CREATIVE

DATE

JULY 27, 2023

SHARE

Discover how Hyundai’s latest ad, guided by Dom Sweeney’s innovative creative approach, challenges industry norms with humour. This unconventional campaign, outlined in full on Shots, defies expectations and resonates with audiences in unexpected ways. Explore the full article here: Shots: When Car Ads Meet Comedy