Securing time with three high profile Surrey County Cricket players – Chris Jordan, Ollie Pope and Rory Burns – at a pre-arranged media day, we set out to gather as much visual and audio recordings as possible. The challenge? We only had one hour with each player to gather the content they needed and most importantly, get it right under the strict time constraints. There was no option to go back and re-record.
Given these time limitations, a solid plan was needed to maximise the sessions with each player, all whilst sticking to the brief and keeping the pre-recorded car footage front of mind. We drafted scripts prior to meeting the players, which ensured the voice over part of the sessions were kept as short as possible. Video briefs and storyboarding meant videographers could capture the staged visuals as swiftly as possible whilst again staying in line with the original brief.
Our video production team successfully gathered footage of each player’s ‘pre-match’ moments, as well as their ‘celebrations’ on the field.
The strategic preplanning of scripts and visuals meant that we were able to savour time to capture authentic and candid interviews with the players. The effective use of time helped the agency stockpile a large variety of visuals and audio that would aid in the execution of the brief.
With the work we did during the day, we are able to capture the following content:
- Organic interview session.
- Scripted voice over session.
- Visual shots of Players’ profile, kit prep. Their ‘pre-match’ moments in the changing rooms.
- Outdoor shots of the players on the field, their celebrations.
Three edits were developed with the footage we shot, one for each player. The tone of the videos was adapted based the footage and recording for each player, varying between the unscripted and the scripted to produce edits that feel relaxed, natural and engaging.