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HYUNDAI | SUV EVENT

National Sales EVENT

The Hyundai SUV event ran from 1st – 31st May 2018. With 158 Dealers taking part, a huge amount of bespoke media for each Dealer was created, including emails, direct mail, to print, radio, digital, mobile, film and point of sale material. The resulting campaign generated an amazing 147,578 website views in one month, over 22 million digital impressions and exceeded ours and Hyundai’s expectations, increasing interest and ultimately sales of the Hyundai SUV range.

As if this wasn’t enough, working with key partners we managed a “manufacturer media first” with Dealer personalised Homepage Takeovers for every single Dealer on AutoTrader showing that regionally personalised Dealer campaigns across mass media are now more accessible than ever before.

POINT OF SALE

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ALZHEIMER’S RESEARCH UK | THE DAY SHAZAM FORGOT

THE DAY SHAZAM FORGOT

Case study video

Most people think that memory loss, one of the main symptoms of Alzheimer’s disease, only affects the elderly. The truth is, there are over 40,000 people under 65 living with dementia in the UK.

To connect with a younger audience and educate them about the effects of Alzheimer’s, we partnered with Shazam and made the app act like it was suffering from this debilitating disease – forgetting even the most popular songs.

In just a few hours, the campaign generated over 2 million impressions, and over 5,000 visitors to the Alzheimer’s Research UK donation page.

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PARKINSON’S UK | BRAIN APP

THE ANXIOUS BRAIN

THE ANXIOUS BRAIN

Parkinson’s isn’t just tremors. There are over 40 symptoms that most people don’t know about. We’ve been working with Parkinson’s UK over the past year to come up with ideas that aim to educate people about these lesser-known symptoms. One of which is anxiety. It affects around a third of the 145,000-people living with Parkinson’s in the UK.

Research has shown how chemical changes in the brain caused by Parkinson’s can make it harder to cope with stressful thoughts. Inspired by the anxiety caused by hyper-connectivity in the digital age, we imagined the brain as an app that constantly sends out notifications of worry.

CAMPAIGN KEY VISUAL

The Anxious Brain campaign launched at the end of May 2018 and was rolled out with a series of 20 second videos on paid Instagram Stories and Facebook In-Stream – both new channels for Parkinson’s UK.

We went further and used digital OOH billboards in popular shopping centres and train stations across London to convey how anxiety can occur in these everyday situations.

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KIA | STINGER LAUNCH

STINGER TAKEOVER OF WATERLOO STATION

Case study video

As part of Stinger’s 2018 launch, we created one of Kia’s biggest ever marketing activations. Kia took over Waterloo Station with platform banners, digital posters, floor stickers and a stand where commuters could ‘drive’ the car with help from a VR headset. They could also win a track day at Silverstone.

360° Campaign

All the assets were created in-house, including video editing and animation, and Kia loved the look so much that we extended it into TV idents that we made to support Kia’s sponsorship of cricket coverage on Sky.

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HYUNDAI | NFL

NFL SPONSORSHIP 2017

NFL players are some of the most athletic sportsmen in the world. They go through extensive training to be faster, stronger, better. But can they handle the extreme conditions every Hyundai car is tested in?

This question was at the heart of our 2017 NFL sponsorship brief. So, we did what we know best. We delivered Put To The Test, an integrated campaign that revolved around a series of challenges in Hyundai’s own testing environment.

PROMOTIONAL VIDEO

Firstly, we invited Jason Bell, former star Cornerback for the New York Giants, to compete with Hyundai’s i20 coupe on the skid pan, a custom-made surface on which a car’s handling is pushed to the limit.

Then we challenged him to take the ultimate IQ test whilst withstanding the climate chamber’s sub-zero temperatures. His nemesis – the Hyundai Santa Fe, packed with automatic climate control, heated seats and an innovative defogging system.

Jason’s final challenge was the wind tunnel that simulates the conditions a car would encounter when driven forwards. He had to try to prove he’s more aerodynamic than the All-New i30 N.

Needless to say, everyone had a good laugh at Jason’s expense. And the final score? Hyundai 3, Jason 0.

SOCIAL AND POS

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LONDON CHAMBER ORCHESTRA | 2017/18 Season Launch

2017-2018 SEASON

The London Chamber Orchestra is the UK’s first professional chamber orchestra. Their mission is the same today as it was 100 years ago – to change how people experience classical music.

 

They asked us to create a new look for its 2017-2018 season, which was a series of concerts each with a different emotion as its theme.

Visual identity

Because a chamber orchestra is a more intimate and immersive way to experience classical music, we decided to bring to life what it feels like to be swimming in sound. So, we immersed the LCO logo in a sea of colours and assigned unique patterns of paint to the season’s five chosen emotions – empathy, wanderlust, jealousy, joy and nostalgia. The stills and film that we created became the visual identity for the season, in posters and concert programmes as well as appearing online and in social media.

LCO EMOTIONS

PERFORMANCE

We also introduced the LCO to Jack Coulter, an artist from Belfast born with synaesthesia, which means he sees colours when he hears different sounds. And he created a piece of art live which was projected behind the orchestra and streamed online while they performed Mendelssohn’s Violin Concerto in E minor at Cadogan Hall. The event was covered by Vogue and appeared in Wonderland magazine.

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HYUNDAI | FILM ON 4 SPONSORSHIP

FILM ON 4 SPONSORSHIP

TV Sponsorship Idents

In what was the brand’s largest ever sponsorship deal in the UK, Hyundai became the sponsor of Film on 4 in 2021. They wanted to showcase their recently launched new electric car, IONIQ 5, to help build awareness of the brand’s efforts to become a more sustainable manufacturer and a leader in the move to electrification. So, they looked to us to craft a series of eye-catching TV idents for the campaign.

Our idea was to focus on IONIQ 5’s built-in Vehicle-to-Load technology, which allows the car to charge or even power other equipment using its own battery, to bring the medium of film to life. We plugged a film projector into the car, waited for nightfall, and then cast scenes inspired by different film genres onto the street-lit walls of Manchester and Liverpool.

All the scenes were captured in camera and enhanced in post-production. The cinematic feel was completed by the music, which was composed by Mercury Award-nominated Anna Meredith.

Results

From our perspective, these are the most elegant and rewarding idents we’ve produced to date– and we’ve done more than our fair share in our time. From a cowboy cantering along the road, to a flying saucer landing down the side of a tower block, the eye-catching spots brought the magic of cinema to life through the clever application of the vehicle’s technology, and it was a pleasure to create them.

As the campaign is ongoing, final results are yet to come in, but interim survey results suggest it’s working well. Measurement of awareness of the campaign and of the Hyundai brand is positive and we’ve seen other leaps in the rankings in multiple areas. In particular, the survey indicates that Hyundai is now seen as a leader in electric vehicles, and a more sustainable brand than people had first thought.

And with projections like that, the future for Hyundai looks bright.

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