The London Chamber Orchestra - the UK’s first professional chamber orchestra. Their mission is the same today as it was 100 years ago - to change how people experience classical music.
They asked us to create a new look for its 2017-2018 season, which was a series of concerts each with a different emotion as its theme.
Because a chamber orchestra is a more intimate and immersive way to experience classical music, we decided to bring to life what it feels like to be swimming in sound. So, we immersed the LCO logo in a sea of colours and assigned unique patterns of paint to the season’s five chosen emotions – empathy, wanderlust, jealousy, joy and nostalgia. The stills and film that we created became the visual identity for the season, in posters and concert programmes as well as appearing online and in social media.
We also introduced the LCO to Jack Coulter, an artist from Belfast born with synaesthesia, which means he sees colours when he hears different sounds. And he created a piece of art live which was projected behind the orchestra and streamed online while they performed Mendelssohn’s Violin Concerto in E minor at Cadogan Hall. The event was covered by Vogue and appeared in Wonderland magazine.