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KIA | STINGER LAUNCH

A takeover of Waterloo Station to launch Kia’s new GT. It included VR, posters, video, animation and a stand to experience the car itself.

STINGER TAKEOVER OF WATERLOO STATION

Case study video

As part of Stinger’s 2018 launch, we created one of Kia’s biggest ever marketing activations. Kia took over Waterloo Station with platform banners, digital posters, floor stickers and a stand where commuters could ‘drive’ the car with help from a VR headset. They could also win a track day at Silverstone.

360° Campaign

All the assets were created in-house, including video editing and animation, and Kia loved the look so much that we extended it into TV idents that we made to support Kia’s sponsorship of cricket coverage on Sky.

DELIVERABLES