KIA
“GRASSROOTS CRICKET”
SPONSORSHIP ACTIVATION
Kia has supported cricket for many years, and this was a chance for the brand to give a little back to the game. Young cricketers could enter a competition, and the lucky winners got to spend an action-packed day of training at the Kia Oval, with hands-on time from the pros—including Sri Lanka and Surrey legend Kumar Sangakkara. We captured all the action on the day in this new film.
